Most analyses of political cartoons as a primarily visual source focus on the characteristics of visual representation, examining the text and overall thematic content as complementary features. While the importance of visual elements is undisputable, the power of political cartoons extends beyond its visual aspects. Their message, functioning as a form of “soft” or hidden political discourse, influences the readers’ thinking through the choice of themes. The selection of themes, through the thematization of public discourse and “public hilaration” plays a crucial role in shaping public opinion and can inherently serve a propagandistic purpose. This study analyses the covers of Ludas Matyi, a satyrical weekly, between 1945 and 1990 using Comparative Agendas Project (CAP), a system primarily used in political science. The novelty of the analysis lies in using the framework of public policy codes to compare the political propaganda conveyed by Ludas Matyi with the general political processes of different historical periods, as well as the public policy content of various political acts and the content of the (political) press. The analysis of public policy codes in Ludas Matyi covers reveals the differing thematic demands of the Rákosi and Kádár eras: while the former was characterized by propaganda aimed at social mobiliza-

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The processes of the emergence of the independence of preventive health care, the organization of preventive health care institutions and the increasing role of the state in the functioning of the system were central to the development of the health care system in Hungary between the two world wars. The National Stefánia Alliance, founded during World War I., aimed at establishing the system of the protection of mothers and infants. Though it received no support, the Stefánia Alliance pursued its activities as a public association and began the creation of the system in the cities, as it was unable to provide health protection to the rural population due to insufficient resources. The first substantial change was the establishment of the National Public Health Institute (OKI). As a state budgetary organization, OKI became the main organized and manager of preventive health care in Hungary by the mid-thirties. Tanks to the bacteriological examinations, water sampling and the production of vaccines in OKI as well as the health protective activities of the Green Cross organization under the auspices of the institution, the provision of preventive care to the rural population started and achieved significant results within just a few years in the struggle against such devastating infections as tuberculosis, diphtheria and typhoid fever. During the thirties, the proponents of state management and those of social management, the Stefánia Alliance and OKI fought a hard struggle for the supervision and organization of and hegemony over the preventive health care system. The struggle ended with the victory of state management: Stefánia Alliance folded up at the end of 1940, its institutions and staff of experts were taken over by OKI. Preventive health care became a state task, the Green Cross Health Protection Services was elevated to the rank of a state institution.

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Nincs absztrakt.