The article presents the nineteenth- and twentieth-century history of a Hungarian fashion company established by Júlia Fischer, a talented Jewish tailor from Debrecen. She built a flourishing business with her husband and their children. From 1904 onwards, the company headquarters was at 4 Ferencziek square situated in the elegant downtown of Budapest. By the 1910s even aristocrats chose to buy their wardrobe in Budapest instead of Vienna, which helped her strengthen her financial position and build her own family villa. Júlia’s heir and daughter Aranka Fehérvári followed her as the artistic director of the company after the World War I. and succeeded her as director after her death in 1921. Aranka turned the fashion firm into a joint stock company and she concluded contracts with the famous Parisian Callot Sisters and Christoph Drecoll to export clothes to the Balkans. Although the company tried to market their original creations and produce ready-to-wear clothes, these were not met by success among their Hungarian customers at the beginning of the twenties.