A belföldi turizmus problémái a két világháború között Magyarországon

Absztrakt

Modern tourism emerged in Hungary between the two World Wars. Its marketsupply and demand, structure and directions of development were not only defined by contemporary factors, but by the travelling habits of the late 19th century and the consequences of the Trianon peace dictates.The travelling habits and trends of the late 19th century were primarily related to the famous health spas and climatic resorts of historical Hungary and the Monarchy, the Alps and the Tartan Mountains. As a result of Trianon, the most favoured, best equipped targets were removed beyond the borders of the country. However, the recuperation from the shock of the First World War andthe revitalization of the industry brought about the renewal of travelling habits,too. Holidays became a real option for broader strata of society. The shift in the structure of supply and demand, the travel of masses to the old, traditional resorts of the Monarchy that were now abroad, involving a substantial outfox of money, caused sensitive losses for the country’s budget. Inbound tourism was unable to make up for this defi cit. Tourism experts had to face the challenge of keeping would-be holiday-makers within the borders, thereby improving the trade gap in the balance of the tourism industry. Beside administrative measures and the encouragement of inbound tourism, they also turned to the developmentof domestic tourism to achieve this end. Th is effort was directed towards changing old, rigid travelling habits, which required the creation of new, attractive domestic targets. The program, Let us travel the roads of our homeland!, equally served economic purposes and tried to teach people to notice the values of the shrunken country.